Reed Minerals LLC, the producer of Black Beauty® Abrasives and a leader in mineral processing, is proud to announce a rebranding initiative to reflect the company’s evolving mission and future vision. The rebrand signifies the journey and expansion of our organization to better serve our customers and stakeholders in existing and future markets.
New Look, Same Legacy
The rebrand includes a new logo, color palette, and visual identity, which are designed to be more modern and reflective of our innovative, solutions-oriented direction. While we are very excited about this new look, our fundamental commitment to our customers remains the same. The quality, expertise, and TRUST that is engrained in the culture of our products and organizational will move forward.
The Story Behind the Evolution
Over a year ago, Reed Minerals LLC was sold from Enviri to Speyside Equity. During this transition, the organization went through a vigorous strategic project to reorganize, expand, and better define what Reed Minerals will be in the future. This rebranding is rooted in our belief that with decades of experience there is much more we have to offer, whether it’s high-quality performance products, services, or additional solutions in parallel markets. This new branding will allow us to share our engineering, innovation, and experiences with a greater audience and retain our position as the leader in both existing and future markets.
“We are proud to announce our new look and direction for REED®. Our goal is to build upon the legacy and strong foundation of supporting the Roofing, Abrasives, and Filtration industries and bring new solutions to our valuable customers and expanded markets,” says Greg Andersen, President and CEO of REED®.
For over 90 years, REED® (the provider of the most trusted abrasive brand in the industry, Black Beauty® Abrasives) has been well recognized in the Mineral and Surface Preparation Industry; and has gone through this type of transition before. With every transition REED® comes out stronger, expands its product offerings, and now has a focus on real value add offerings. This not only encompasses future product offerings, but a shift for the organization with a focus on enhanced solutions for its customers.
For more information on REED, contact us at 888-415-3316 or reedcs@reedminerals.com
